Design forward, generosity driven drinkware brand MiiR has teamed up with World Coffee Research to create a range of products to raise money in support of WCR's mission to protect and enhance the supply of quality coffee.
Lucy T. Smith, perhaps best known for her work with the Royal Botanic Gardens, Kew, as well as her commissions for David Attenborough. Smith’s fine, intricate botanical drawings perfectly capture the beauty and fragility of the arabica coffee plant, which is the basis for 60% of global coffee production.
Hanna Neuschwander, WCR Director of Communications and Strategy, adds: “The MiiR x WCR collaboration is extraordinary because it lets us hold in our hands a truly beautiful object that reflects the joy, passion, and optimism for the future that underpins the work of coffee researchers. Along with delicious coffee, these mugs hold something else precious—hope for the future of coffee.”
The MiiR x World Coffee Research products are available to consumers from a host of retailers across the world from Monday 17th January 2022. This includes Black Oak Coffee Roasters (California), Bridge Coffee Co. (California), Camber Coffee (Washington), Coffee Circle (Berlin), Fulcrum Coffee Roasters (Washington), Intelligentsia (USA), Workshop Coffee and Union Hand Roasted.
